Privacy and Cookies

Dear visitor of our website,

thank you for visiting our website. GARDENA appreciates your interest in the company and its products. We strongly encourage you to carefully read this Privacy Policy before using this website and any sub-sites thereof (together the "Site").

The protection of your privacy is an important matter to us. The following provisions regarding data privacy are intended to inform you about the privacy of your personal data that we process when you are visiting this website. We hope the policy outlined below will help you understand what data we may collect, how our company uses and safeguards that data and with whom we may share it.

Information concerning the controller

Please find below the infromation about the Controller, Article 4 No 7 GDPR.

Company name and legal form: GARDENA GmbH
Representative: Sascha Menges, Joachim Müller
Address at our Headquarters: Hans-Lorenser-Str. 40, 89079 Ulm / Germany
Contact data:
Contact data of the data protection office: Bernhard Witt,

Traffic data

When you visit our website, a log-file is automatically processed on our web server with the following user data: • the page the file was requested from
• the file-Name
• the date and time of request,
• the amount of data transferred,
• the access status (file transmitted, file not found),
• the description of the type of browser used,
• and your IP-address.

Personal Data

Through our website our company will not collect any personal data about you (e.g. your name, address, telephone number or e-mail address), unless you voluntarily choose to provide us with it (e.g. by registration, survey), provide your consent, Article 6 I a) GDPR or unless otherwise permitted by applicable laws (Article 6 I GDPR) and regulations for the protection of your personal data. When we provide services for you, we collect and use your personal data only in accordance with the relevant data protection legislation. Requests are kept confidential. You have the right to withdraw your consent at any time. GARDENA does not knowingly gather any Personal Data from children under the age of 18 and does not aim its website at such persons. We advise parents and custodians to take an active interest in children’s activities and interests online.

Restricted area access

In case you want to participate in our special customer service “Garden Planer”, you have to register beforehand. Data transmitted to us in the context of registration will be used in order to plan your garden. We only collect your mail address and your age. You can change or delete your profile with the account at any time. Data will then be deleted from the system automatically.

Transfer of Personal Data

GARDENA will not transfer (other than for routing purpose) the Personal Data you provide on the Site to any third party, except (a) with your consent; (b) as may be required by law or court order; (c) to protect and defend the rights or property of GARDENA except where such interests are overridden by your interests or fundamental rights and freedoms; (d) to protect the personal safety of users of the Site; (e) to persons or companies with whom GARDENA has contracts to carry out the internal operations of the Site or our business; or (f) we reasonably believe that they are subject to law, binding scheme or contract which upholds principles for fair handling and adequate level of protection of Personal Data. GARDENA reserves the right to contact the appropriate authority at the company’s discretion if it notices activities that may be illegal or violate GARDENA's terms of use. You also have the right to lodge a complaint with the supervisory authority if you notice activities that may be illegal or violate your rights.


GARDENA undertakes to take reasonable steps to ensure that the Personal Data we collect from you are accurate, complete and up to date. However, you are under the obligation to provide only Personal Data, which are accurate, complete and up to date at the time of the collection. Should you later on establish that Personal Data held by us are not accurate, complete and up to date, we will upon your written notice take reasonable steps to correct the Personal Data.
As a user you have the right to request information on the data we store concerning you as well as the purpose of storage. In addition, you have a right to demand that incorrect data are being corrected and data which are inappropriate or no longer needed are being deleted. For information, requests and suggestions regarding data protection, please do not hesitate to contact us. Please send us a signed request per post or an e-mail at with your address.


While GARDENA cannot guarantee that unauthorized access will never occur, rest assured that GARDENA takes great care in maintaining the security of your Personal Data and in preventing unauthorized access to it through the use of reasonably appropriate technology and internal procedures.

Other websites

The Site may contain links to third party websites. GARDENA does not exercise control and is not responsible for the contents or privacy practices of third party websites that may be linked from the Site. Such websites may place their own cookies on your computer and/or have different ways of collecting and handling personal information. We encourage you to familiarize yourself with the privacy practices of such third party websites before using them.


GARDENA reserves the right, at its sole discretion, to change, modify, add or remove any portion of this Privacy Policy in whole or in part, at any time and without giving prior notice. Changes in this Privacy Policy will be effective when posted on the Site. Your continued use of the Site after any change to this Privacy Policy is posted will be considered acceptance of those changes.


Cookies are small text files containing information that are saved on your computer by the webpage that you are visiting. They are used to help provide additional functionality to the Site and to help us analyze Site usage.

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States. We activate the IP anonymization; so Google will anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address transmitted to a Google server in the USA, where it will be abbreviated. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent the collection and use of the data (cookies and IP address) by Google, by downloading and installing the browser plug-in available under You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when clicking here. Further information concerning the terms and conditions of use and data privacy can be found at or at

We use Sitecore Analytics with the purpose of continuous improvements of our website through such tools as experience optimization, A/B testing, personalization, profiling and marketing automation. It is also used for serving visitors with nearest retailer location based on their location.
You prevent cookies from being saved by setting your browser software. But in this case you may not be able to fully utilize all the functions of this website. For information about data processing by Sitecore and its related privacy policy, please visit:

There are two kinds of cookies:

  • 1. 1. Persistent cookie:  This kind of cookie is used for "remembering" information such as your username and password and is stored for a specific period of time or on your computer for as long as you decide to not "log out" of this subscription service. If you don't use the function "Don't ask for my username and password in the future" such cookies will never be stored on your computer.
  • 2. 2. Session cookie:  This kind of cookie is used to keep track of, for example, which language you have chosen on the webpage. During the time you visit a site, such cookies are saved temporarily in the memory of your computer. A session cookie is not stored for a long time on your computer and usually disappears when you close your web browser. By using such cookies, GARDENA hopes to better target relevant information to our visitors.

    If you have any questions please do not hesitate to contact us:

    This text has been updated last 25/10/16